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With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet.1 Learn moreabout trade-in

Switch to iPhone Discover how easy
it is to switch. Upgrade to iPhone Features Apple Trade In

Trade in your smartphone for credit.1

Read more about trade-in.

Apple Trade In

Trade in your current device for credit toward a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.

Find your trade-in value

Close Support

Real help is just a call,
chat, or Tweet away.

Read more about support.

Support

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, use the Apple Support app, or Tweet @AppleSupport. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.

Learn more

Close Move to iOS app

Transfer your photos and
contacts in a few simple steps.

Read more about the move to iOS App.

Move to iOS app

Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB‑C cable to connect the two devices.

Learn more about the Move to iOS app

Close Durability

If you want a phone
that will last, this is it.

Open to learn more about longevity.

Durability

iPhone holds its value longer than other smartphones. It’s built to withstand everyday wear and tear — and to resist spills and splashes.5 Our latest iPhone models have Ceramic Shield 2 on the front. It has 3x better scratch resistance, and is tougher than any smartphone glass.6

Close Battery

All‑day battery life.

For all the things you love to do.

Open to learn more about battery.

Battery

The hardware and software on iPhone come together with the power of Apple silicon to deliver all‑day battery life, so you can do more on a single charge. From extended game time with friends, to after-hours work, it’s always ready for overtime.

Close Peace of mind

Helpful features. Just in case.

Read more about safety features.

Peace of mind

iPhone can detect a severe car crash and contact emergency services when you can’t.8

Close Customize your iPhone

Make it you.
Through and
through.

Read more about personalization.

Customize your iPhone

Tint your Home Screen icons and widgets — or let iOS suggest a color that complements your wallpaper. Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. Lock or hide apps to protect sensitive information. And the new Liquid Glass design gives you get a delightful, consistent experience across your apps and devices, so everything you do feels fluid.

Learn more about iOS 26

Close Apple Intelligence

Helps you communicate across languages, create more personal images, and more.2

Available in selected languages

Read more about Apple Intelligence.

Apple Intelligence

Our latest iPhone models are built with helpful Apple Intelligence tools such as visual intelligence,3 Live Translation,4 and Writing Tools to make your every day easier. Remove background objects in your photos with a tap with Clean Up, or make a Genmoji right in the keyboard to match any conversation. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Learn more about Apple Intelligence

Close Ease of use

Everything just works.

Read more about seamless.

Ease of use

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap. And regular iOS updates keep your iPhone feeling new for years to come.

Close Privacy

Privacy. That’s iPhone.

Privacy. That’s iPhone. Read more about privacy.

Privacy

iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial authentication. Apps need your permission to track your activity across other companies’ apps or websites.

Learn more about Apple and privacy

Close Connectivity

USB‑Charge them all.

Read more about USB-C.

Connectivity

Now you can charge any USB‑C device, like your Mac or PC, with the same cable you use to charge iPhone 15 or later. iPhone 17 Pro also supports USB 37 for superfast file transfers — so you can gigablast your gigabits.

Close Environment

Earth won’t wait. Neither will we.

Read more about environment.

Environment

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode — a first for Apple. Now iPhone packaging is 100 percent fiber based. And there’s no plastic wrap in or around the box. Our stores, offices, and data centers are already carbon neutral, and by 2030, Apple will be carbon neutral across our entire carbon footprint.

Learn more about Apple and the environment

Close Buy in store or online

Expert advice.
Transferring data.
All that stuff.

Read more about Apple Store.

Buy in store or online

When you buy from Apple, you can keep your number. No problem. At the Apple Store, we can even transfer your data so you leave with your new iPhone up and running. And check out Today at Apple programs for all kinds of tips and tricks.

Find a store

Close Advanced cameras

You’ll take phenomenal photos and videos with iPhone.

Read more about camera.

Advanced cameras

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color, even in low light. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. And with the Center Stage front camera, you get more flexible ways to frame your selfies, more pixels, and so much more.9

Close Apple-designed chips

It’s all powered by
extremely advanced smartphone chips.

Read more about Apple-designed chips.

Apple-designed chips

Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. The latest chips deliver massive performance and efficiency gains, as well as great battery life. The hardware and software are designed in tandem, so in the end, everything works together in the most seamless way possible.

Close Connect with friends

Stay in touch with
Messages, WhatsApp, and more.

Read more about iMessage.

Connect with friends

Messages lets you reply with quick icons and create Memoji. You can keep your conversations going on WhatsApp, and Facebook Messenger too. And RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.

Close App Store

Tons of apps
curated for you.

Read more about App Store.

App Store

Our editors curate millions of free and paid apps to help you find your next favorite. We bring you stories about developers and tips to get the most out of your apps. And privacy labels help you choose apps based on how they intend to use your personal data.

Close Which iPhone
is right for you? iPhone 17 Pro iPhone 17 Pro

Innovative
design for
ultimate performance
and battery life.

Buy

Learn more

View in AR

6.9″ or 6.3″

Super Retina XDR
display10

ProMotion technology

Always-On display

Dynamic Island

Aluminum unibody

Action button

Camera Control for
faster access to photo
and video tools

A19 Pro chip

6-core GPU with
Neural Accelerators

Hardware‑accelerated ray tracing

Up to 39 hours
video playback11

18MP Center Stage
front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Pro Fusion
camera system

48MP Fusion Main | 48MP
Fusion Ultra Wide | 48MP
Fusion Telephoto

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits
with Focus and Depth Control

Macro photography

Dolby Vision up to
4K at 120 fps

Latest-generation
Photographic Styles

Optical zoom
options

Built for Apple Intelligence2

Emergency SOS

Crash Detection8

USB-C

Supports USB 3 for
up to 20x faster transfers7

iPhone Air iPhone Air

The thinnest iPhone ever.
With the power
of pro inside.

Buy

Learn more

View in AR

6.5″

Super Retina XDR
display10

ProMotion technology

Always-On display

Dynamic Island

Titanium frame

Action button

Camera Control for
faster access to photo
and video tools

A19 Pro chip

5-core GPU with
Neural Accelerators

Hardware‑accelerated ray tracing

Up to 27 hours
video playback12

18MP Center Stage
front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Fusion
camera system

48MP Fusion Main

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits
with Focus and Depth Control

 

Dolby Vision up to
4K at 60 fps

Latest-generation
Photographic Styles

Optical zoom
options

Built for Apple Intelligence2

Emergency SOS

Crash Detection8

USB-C

Supports USB 2

iPhone 17 iPhone 17

Even more delightful.
Even more durable.

Buy

Learn more

View in AR

6.3″

Super Retina XDR
display10

ProMotion technology

Always-On display

Dynamic Island

Aluminum frame

Action button

Camera Control for
faster access to photo
and video tools

A19 chip

5-core GPU with
Neural Accelerators

Hardware‑accelerated ray tracing

Up to 30 hours
video playback12

18MP Center Stage
front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

48MP Dual Fusion
camera system

48MP Fusion Main | 48MP
Fusion Ultra Wide

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits
with Focus and Depth Control

Macro photography

Dolby Vision up to
4K at 60 fps

Latest-generation
Photographic Styles

Optical zoom
options

Built for Apple Intelligence2

Emergency SOS

Crash Detection8

USB-C

Supports USB 2

New iPhone 17e New iPhone 17e

Feature stacked.
Value packed.

View pricing

Learn more

View in AR

6.1″

Super Retina XDR
display10

 

 

 

Aluminum frame

Action button

 

A19 chip

6-core CPU

4-core GPU with
Neural Accelerators

16-core Neural Engine

Hardware‑accelerated ray tracing

Up to 26 hours
video playback12

12MP TrueDepth camera

Tap to zoom

 

 

 

 

48MP Fusion
camera system

48MP Fusion Main

Super-high-resolution photos
(24MP and 48MP)

Next-generation portraits
with Focus and Depth Control

 

Dolby Vision up to
4K at 60 fps

Photographic Styles

Optical zoom
options

Built for Apple Intelligence2

Emergency SOS

Crash Detection8

USB-C

Supports USB 2

Compare all iPhone models Shop iPhone Get AppleCare+
for iPhone.

Add additional coverage including priority access to Apple experts and unlimited incidents of accidental damage protection.

Learn more Trade in your smartphone for credit.

With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.

Learn more about Apple trade in

Still have questions? Just ask.

You won’t find a better place to buy iPhone. We know about carriers, payment options, and more. And we make it easy to understand.

Learn moreabout trade-in

Apple Footer Free delivery and pickup

Get free delivery or pickup at your Apple Store.

Learn more Financing

Explore 0% monthly financing options. Terms apply.

Learn more Get help buying

Have a question? Call a Specialist or chat online.

Call 8000 444 0396.

Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Store Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Store Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse, cancel, or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-ae/121115. Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-ae/121115#visual-intelligence. Live Translation in Phone is available for one-on-one calls in Chinese (Mandarin, Simplified), Chinese (Mandarin, Traditional), English (UK, U.S.), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish (Spain) when Apple Intelligence is enabled on a compatible iPhone, iPad, or Mac. iPhone 17e, iPhone 17, iPhone Air, and iPhone 17 Pro are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty. Compared with previous‑generation iPhone. USB 3 cable with 10Gb/s speed required. iPhone 17e, iPhone 17, iPhone Air, and iPhone 17 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi‑Fi calling. Action mode available on iPhone 14 models and later, excluding iPhone SE, iPhone 16e, and iPhone 17e. Audio Mix available on iPhone 16 models and later. Camera Control available on iPhone 16 models and later, excluding iPhone 16e and iPhone 17e. Center Stage front camera available on iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less. Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/ae/batteries and apple.com/ae/iphone/battery.html for more information. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/ae/batteries and apple.com/ae/iphone/battery.html for more information. Apple Pay is a service provided by certain Apple affiliates, as designated by the Apple Pay privacy notice. Neither Apple Inc. nor its affiliates are a bank. Any card used in Apple Pay is offered by the card issuer. Features are subject to change. Some features, applications, and services may not be available in all regions or all languages and may require specific hardware and software. For more information, see Feature Availability. Arknights: Endfield coming to iOS, release date subject to change, see developer website for current release information.  Apple iPhone Switch Shop and Learn Shop and Learn Store Mac iPad iPhone Watch Vision AirPods TV & Home AirTag Accessories Gift Cards Apple Wallet Apple Wallet Wallet Apple Pay Account Account Manage Your Apple Account Apple Store Account iCloud.com Entertainment Entertainment Apple One Apple TV Apple Music Apple Arcade Apple Fitness+ Apple Podcasts Apple Books App Store Apple Store Apple Store Find a Store Genius Bar Today at Apple Group Reservations Apple Camp Apple Store App Apple Trade In Financing Order Status Shopping Help For Business For Business Apple and Business Shop for Business For Education For Education Apple and Education Shop for K-12 Shop for University For Healthcare For Healthcare Apple and Healthcare Apple Values Apple Values Accessibility Environment Privacy Supply Chain Innovation About Apple About Apple Newsroom Apple Leadership Career Opportunities Warranty Investors Ethics & Compliance Events Contact Apple More ways to shop: Find an Apple Store or other retailer near you. Or call 8000 444 0396. United Arab Emirates عربي Copyright © 2026 Apple Inc. All rights reserved. Privacy Policy Sales and Refunds Legal Site Map

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