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Apple Intelligence - Apple (NZ) AppleStoreMaciPadiPhoneWatchAirPodsTV & HomeEntertainmentAccessoriesSupport0+ Apple Intelligence Local Nav Open Menu Local Nav Close Menu Overview OS Apple Intelligence

AI for the rest of us.

Built into your iPhone, iPad and Mac to help you communicate, express yourself and get things done effortlessly.* Designed with groundbreaking privacy at every step.

Communication More connection.
Less noise.

Apple Intelligence simplifies your everyday communication and helps you stay focused. Communicate across languages with Live Translation. Strike just the right tone with Writing Tools. And minimise distractions with prioritised notifications.

Pause Play Replay Explore new features for communication, writing and focus.

Turn on Live Translation to automatically translate texts in Messages1, display live translated captions in FaceTime and get spoken translations for calls in the Phone app.2

Available in selected languages.

Transform how you communicate using intelligent Writing Tools that can proofread your text, rewrite different versions until the tone and wording are just right, and summarise selected text with a tap. Writing Tools are available nearly everywhere you write, including third-party apps.

Get the short version of lengthy voicemails, record and summarise Notes and calls, and summarise an email in Mail with a tap.

Use a Smart Reply in Mail to quickly draft an email response with all the right details. Apple Intelligence can identify questions you were asked in an email and offer relevant selections to include in your response. With a few taps you’re ready to send a reply with key questions answered.

Reduce Interruptions is a Focus that highlights notifications that might need immediate attention. Priority notifications appear at the top of the stack and are summarised, so you can see what matters most at a glance.

Priority messages in Mail elevate time-sensitive messages to the top of your inbox — like an invitation that has a deadline today or a check-in reminder for your flight this afternoon.

Images Delightful images created just for you.

Create fun, original images with Image Playground right in your apps or its own dedicated app. You can try out styles like animation, illustration and sketch, and discover additional ChatGPT styles. Turn a rough sketch into a related image that complements your notes with Image Wand. Craft a custom memory movie in the Photos app. And make images inspired by your friends using Genmoji.

Create expressive images, unique Genmoji and customised memory movies.

Remove distractions in your photos with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.3

Create your own Genmoji to express yourself in ways that are personal to you. Type a description, or mix your favourite emoji to create something new. For Genmoji inspired by family and friends, choose from options like customising hairstyle to match your friend’s latest look.

With Image Playground, produce fun, playful images right there in apps like Messages and Freeform, or using the dedicated app. Choose from Animation, Illustration and Sketch, as well as brand‑new styles with ChatGPT. For images based on family and friends from your Photos library, customise facial hair, expression and more.

Image Wand can transform your rough sketch into a related image in the Notes app. Use your finger or Apple Pencil to draw a circle around your sketch, and Image Wand will analyse the content around it to produce a complementary visual. You can even circle an empty space, and Image Wand will use the surrounding context to create a picture.

Create a customised memory movie of the story you want to see, right there in Photos. Enter a description, and Apple Intelligence finds the best photos and videos that match. It then crafts a storyline with unique chapters based on themes it identifies and arranges your photos into a movie with its own narrative arc.

Search for photos and videos in the Photos app simply by describing what you’re looking for. Apple Intelligence can even find a particular moment in a video clip that fits your search description and take you right to it.

Visual intelligence Let your iPhone take it all in.

Learn more about what’s in front of you, whether you’re out and about or using your iPhone. Instantly turn a poster into a Calendar event. Summarise what you’re viewing. Ask questions, like recipe ideas for what’s in your fridge. And search seamlessly across your favourite apps, like finding where to buy a cool outfit you see online.4

Pause Play Replay Productivity Get more done. More effortlessly.

Siri can assist you in everyday moments to get tasks done. You can speak or type to Siri whenever you need it. It can help you learn something new about your Apple products, and can tap into ChatGPT’s broad world knowledge when appropriate. Plus, Apple Intelligence comes to the Shortcuts app to accelerate your workflows.

Explore a more helpful Siri, motivation during workouts, and tools for work and school.

With a double tap on the bottom of your iPhone or iPad screen, you can type to Siri from anywhere in the system when you don’t want to speak out loud.

Tap into the expansive product knowledge Siri has about your devices’ features and settings. You can ask questions when you’re learning how to do something new on your iPhone, iPad and Mac, and Siri can give you step-by-step directions in a flash.

Go the extra mile with Workout Buddy and its personalised pep talks in the style and tone of Apple Fitness+ trainers.5

Accelerate your workflows by creating powerful Shortcuts using Apple Intelligence models, as well as features like Writing Tools to summarise text and Image Playground to create images.

Great powers come with great privacy. Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Private Cloud Compute Your data is never stored Used only for your requests Verifiable privacy promise ChatGPT, seamlessly integrated. With ChatGPT from OpenAI integrated into Siri, Writing Tools, visual intelligence, Image Playground and Shortcuts, you get even more expertise when it might be helpful for you — no need to jump between tools.

You control when ChatGPT is used and will be asked before any of your information is shared. Anyone can access ChatGPT for free, without creating an account. ChatGPT subscribers can connect accounts to access paid features within these experiences.

Experience Apple Intelligence.

Find the right iPhone, iPad or Mac for you.

iPhone iPad Laptops Desktops iPhone 17 Pro

Innovative design for ultimate
performance and battery life.

Learn more Buy iPhone Air

The thinnest iPhone ever.
With the power of pro inside.

Learn more Buy iPhone 17

Even more delightful.
Even more durable.

Learn more Buy iPhone 16

Amazing performance.
Durable design.

Learn more Buy iPhone 16e

Everything you love.
Including the price.

Learn more Buy iPad Pro

The ultimate iPad experience with the
most advanced technology.

Learn more Buy iPad Air

Serious performance in a
thin and light design.

Learn more Buy iPad mini

The full iPad experience in
an ultraportable design.

Learn more Buy MacBook Air 13″ and 15″

M4 chip

Strikingly thin and fast so you can
work, play or create anywhere.

Learn more Buy MacBook Pro 14″ and 16″

M5, M4 Pro or M4 Max chip

The most advanced Mac laptops for
demanding workflows.

Learn more Buy iMac

M4 chip

A stunning all‑in‑one desktop for
creativity and productivity.

Learn more Buy Mac mini

M4 or M4 Pro chip

The mini-est, most affordable Mac
with mighty performance.

Learn more Buy Mac Studio

M4 Max or M3 Ultra chip

Powerful performance and extensive
connectivity for pro workflows.

Learn more Buy Mac Pro

M2 Ultra chip

A pro workstation with PCIe expansion for
demanding workflows.

Learn more Buy Apple Intelligence is compatible with these devices. iPhone 17 A19 iPhone 17 Pro A19 Pro iPhone 17 Pro Max A19 Pro iPhone Air A19 Pro iPhone 16e A18 iPhone 16 A18 iPhone 16 Plus A18 iPhone 16 Pro Max A18 Pro iPhone 16 Pro A18 Pro iPhone 15 Pro Max A17 Pro iPhone 15 Pro A17 Pro iPad Pro M1 and later iPad Air M1 and later iPad mini A17 Pro MacBook Air M1 and later MacBook Pro M1 and later iMac M1 and later Mac mini M1 and later Mac Studio M1 Max and later Mac Pro M2 Ultra New possibilities for your favourite apps. The Foundation Models framework, along with App Intents, APIs and frameworks, are built with privacy at the centre. Any app can tap into the on-device models that power Apple Intelligence, and the features you build work offline. And it’s all at no cost per request. App developers can easily integrate features like Siri, Writing Tools and Image Playground.

Learn more about developing for Apple Intelligence

Apple Footer * Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability, and system requirements, see support.apple.com/en-nz/121115. Live Translation in Messages is available in Chinese (Simplified), Chinese (Traditional), Dutch, English (UK, US), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), Turkish and Vietnamese when Apple Intelligence is enabled on a compatible iPhone, iPad or Mac, as well as on Apple Watch Series 9 and later, Apple Watch Ultra 2 and later and Apple Watch SE 3 when paired with an Apple Intelligence–enabled iPhone. Live Translation in Phone and FaceTime is available for one-on-one calls in Chinese (Mandarin, Simplified), Chinese (Mandarin, Traditional), English (UK, US), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil) and Spanish (Spain) when Apple Intelligence is enabled on a compatible iPhone, iPad or Mac. Clean Up is available in beta on all iPhone 16 models, iPhone 15 Pro, iPhone 15 Pro Max, iPad mini (A17 Pro), and iPad and Mac with M1 and later, as part of an iOS 18, iPadOS 18 and macOS Sequoia update. Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-nz/121115#visual-intelligence. Requires an Apple Intelligence–enabled iPhone nearby and Bluetooth® headphones with device and Siri language set to English. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability, and system requirements, see support.apple.com/en-nz/121115. Features are subject to change. Some features, applications and services may not be available in all regions or all languages.  Apple Apple Intelligence Shop and Learn Shop and Learn Store Mac iPad iPhone Watch AirPods TV & Home AirTag Accessories Gift Cards Apple Wallet Apple Wallet Wallet Apple Pay Account Account Manage Your Apple Account Apple Store Account iCloud.com Entertainment Entertainment Apple One Apple TV Apple Music Apple Arcade Apple Fitness+ Apple Podcasts Apple Books App Store Apple Store Apple Store Apple Store App Certified Refurbished Financing Apple Recycling Program Order Status Shopping Help Consumer Law For Business For Business Apple and Business Shop for Business For Education For Education Apple and Education Shop for K-12 Shop for University For Healthcare For Healthcare Apple and Healthcare For Government For Government Apple and Government Apple Values Apple Values Accessibility Education Environment Privacy Racial Equity and Justice Supply Chain Innovation About Apple About Apple Newsroom Apple Leadership Career Opportunities Investors Ethics & Compliance Events Contact Apple More ways to shop: Find a retailer near you. Or call 0800-692-7753. New Zealand Copyright © 2026 Apple Inc. All rights reserved. Privacy Policy Terms of Use Sales and Refunds Legal Site Map

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