When you buy directly from Apple, you can get help transferring your data and making the most of your new device with our free online Personal Setup sessions.
Learn more about Personal Setup
Your new Mac comes with so much more. Apple TV3 free months of original films and series. Footnote †
Apple Music3 free months of all your favorite songs — all ad-free. Footnote †
Apple Arcade3 free months of incredibly fun, uninterrupted gameplay. Footnote †
Apple News+3 free months of top stories from leading publications. Footnote †
Students and educators — save on a new Mac for college.Get special pricing in the Education Store.
Shop now Students and educators — save on a new Mac for college.
Footer footnotes ◊ Apple Card Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at Apple Store locations, apple.com (Opens in a new window), the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See here (Opens in a new window) for more information about eligible products. Existing customers: See your Customer Agreement for your variable APR. As of January 1, 2026, the variable APR on new Apple Card accounts ranges from 17.49% to 27.74%. You must elect to use ACMI at checkout. If you buy an ACMI-eligible product with a one-time payment on Apple Card at checkout, that purchase is subject to your Apple Card’s variable APR, not the ACMI 0% APR. Taxes and shipping on items purchased using ACMI are subject to your Apple Card’s variable APR, not the ACMI 0% APR. In order to buy an iPhone with ACMI, you must select one of the following carriers (prepaid carrier plans are not supported): AT&T, Boost Mobile, T-Mobile, or Verizon. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time, subject to your carrier’s terms. ACMI is not available for purchases made at the following special storefronts or when using these discounts in-store at Apple: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government and Veterans and Military Purchase Programs; or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI. To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch. Apple Payments Services LLC, a subsidiary of Apple Inc., is a service provider of Goldman Sachs Bank USA for Apple Card and Savings accounts. Neither Apple Inc. nor Apple Payments Services LLC is a bank. All communications from Apple and Goldman Sachs Bank USA about Apple Card (including transactional and marketing communications) and customer service support are available in English. Certain communications about Apple Card can be viewed in another language depending on your device language settings. If you reside in the U.S. Virgin Islands, American Samoa, Guam, Northern Mariana Islands, or U.S. Minor Outlying Islands, please call Goldman Sachs at 877-255-5923 with questions about Apple Card. ∆ Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse, cancel, or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. § Service coverage is available only for covered devices and their original included accessories for protection against (i) defects in materials or workmanship, (ii) batteries that retain less than 80% of their original capacity, and (iii) unlimited incidents of accidental damage. Accidental Damage means physical damage from handling due to unexpected and unintentional events. If an iPad is covered in your plan, one compatible Apple Pencil and one compatible Apple-branded iPad keyboard used with your iPad are also covered. AppleCare One is subject to eligibility rules; additions to plan may require inspection and a diagnostic check: Devices must be less than 4 years old and headphones must be less than 1 year old, and only devices in your Apple Account can be covered under AppleCare One. Limit of one (1) Apple Vision Pro can be covered under AppleCare One at a time. Replacement equipment that Apple provides as part of the repair or replacement service may contain new or previously used genuine Apple parts that have been tested and pass Apple functional requirements. There are no service fees for mechanical failures. Each incident of accidental damage protection is subject to a service fee plus applicable tax. If you have a plan with theft and loss coverage, each incident of theft or loss is subject to a deductible plus applicable tax. For complete details, see the AppleCare One Terms and Conditions(Opens in a new window) and the Theft and Loss Insurance Documentation(Opens in a new window) applicable to your state. For AppleCare+, see Terms and Conditions(Opens in a new window) and the Theft and Loss Insurance Documentation(Opens in a new window) applicable to your state. ± AppleCare One is a device protection program that provides combined benefits under AppleCare One and a theft, loss, and surge protection insurance policy. The company obligated under AppleCare One is AppleCare Service Company, Inc., an Arizona corporation and wholly owned subsidiary of Apple Inc., doing business in Texas as Apple CSC Inc. Theft, loss, and surge protection insurance coverage is underwritten by New Hampshire Insurance Company (NAIC# 23841; Principal Address 175 Water Street, 18th Floor, New York, NY 10038; Phone (212) 770-7000) and is sold by AppleCare Service Company, Inc. (in California doing business as Brogdan Insurance Services License #0L00763; Iowa License #26) and is sold in New York by Apple Inc. (License #926146). Theft, loss, and surge protection insurance coverage is provided under a group policy issued to AppleCare Service Company, Inc. in all states except New York, where the policy is issued to Apple Inc. Coverage is subject to applicable terms, conditions, and limitations. For complete details, please refer to the certificate of coverage for your state, available at apple.com/legal/applecare/applecareone(Opens in a new window). † New and qualified returning subscribers only. $12.99/month after free trial. Apple TV subscription does not include third-party branded subscription services or content available for rental or purchase in the Apple TV app. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV subscription three months free or one year free offer. Offer good for three months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply.New subscribers only. $10.99/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms apply.
Apple Arcade offer available to new and qualified returning subscribers only. $6.99/month after free trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your family have previously accepted an Apple Arcade three months free offer. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
Apple News+ offer available to new subscribers who purchase an eligible device on or after September 7, 2022. $12.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. Offer good for 3 months after eligible device activation, from December 12, 2022. Plan automatically renews until cancelled. Restrictions and other terms apply. ‡ Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115(Opens in a new window). ※ Financing available to qualified customers, subject to credit approval and credit limit, and requires you to select Apple Card Monthly Installments (ACMI) as your payment type at checkout at Apple. Financing terms vary by product. Taxes and shipping on items purchased using ACMI are subject to your card’s variable APR, not the ACMI 0% APR. ACMI is not available for purchases made at special storefronts or when using such special discounts in-store at Apple, except ACMI is available at the Education storefront and with the Education discount. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI is subject to change at any time for any reason, including but not limited to installment term lengths and eligible products. See the Apple Card Customer Agreement (Opens in a new window) for more information about ACMI. 1GB = 1 billion bytes and 1TB = 1 trillion bytes; actual formatted capacity less. We approximate your location from your internet IP address by matching it to a geographic region or from the location entered during your previous visit to Apple. Apple Mac Mac mini Buy Mac mini Shop and Learn Shop and Learn + Store Mac iPad iPhone Watch Vision AirPods TV & Home AirTag Accessories Gift Cards Apple Wallet Apple Wallet + Wallet Apple Card Apple Pay Apple Cash Account Account + Manage Your Apple Account Apple Store Account iCloud.com Entertainment Entertainment + Apple One Apple TV Apple Music Apple Arcade Apple Fitness+ Apple News+ Apple Podcasts Apple Books App Store Apple Store Apple Store + Find a Store Genius Bar Today at Apple Apple Camp Apple Store App Certified Refurbished Apple Trade In Financing Carrier Deals at Apple Order Status Shopping Help For Business For Business + Apple and Business Shop for Business For Education For Education + Apple and Education Shop for K-12 Shop for College For Healthcare For Healthcare + Apple in Healthcare Health on Apple Watch Health Records on iPhone For Government For Government + Shop for Government Shop for Veterans and Military Apple Values Apple Values + Accessibility Education Environment Inclusion and Diversity Privacy Racial Equity and Justice Supply Chain About Apple About Apple + Newsroom Apple Leadership Career Opportunities Investors Ethics & Compliance Events Contact Apple More ways to shop: Find an Apple Store or other retailer near you. Or call 1‑800‑MY‑APPLE. United States Copyright © 2026 Apple Inc. All rights reserved. Privacy Policy Terms of Use Sales and Refunds Legal Site Map
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