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App Store - Apple (UK) AppleStoreMaciPadiPhone WatchVisionAirPodsTV & HomeEntertainmentAccessoriesSupport0+ App Store Local Nav Open Menu Local Nav Close Menu About the App Store Developing for the App Store Open the app Open the app App Store The apps you love.
From a place you can trust.

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innova­tive destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security and content. All designed to help you discover your next favourite app with confidence.

Designed for discovery. Stories and collections that inform, help and inspire. Updated daily. Stories and collections that inform, help and inspire. Updated daily.

Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play and live.

Visit the Today tab

Over 40K stories and counting. Curated by experts. Handpicked for you. Curated by experts. Handpicked for you.

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories and games you’re sure to love, our team of full-time editors offer personalised suggestions based on your preferences and previous purchases.

Explore in-app events like movie premieres, gaming competitions and livestreams. More about Explore in-app events like movie premieres, gaming competitions and livestreams. Explore in-app events like movie premieres, gaming competitions and livestreams.

Discover events on the Today, Games and Apps tabs on the App Store. Or find them via search and on app product pages.

Discover amazing apps with a rich search experience. More about Discover amazing apps with a rich search experience. Discover amazing apps with a rich search experience.

Our comprehensive search feature uses natural language to offer suggestions and helpful hints, and provides results with inline video previews, editorial stories, tips and tricks, and lists.

2M apps available worldwide. 175 storefronts in over 40 languages. Over 120 expert editors worldwide. Get the details on every app. More about Get the details on every app. Get the details on every app.

App product pages give you the information you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.

Privacy and security.
Built into everything we do.

Committed to security. More about Committed to security. Committed to security.

We conduct a thorough review to check that apps come from known sources, are free of known malware, and haven’t been tampered with at the time of installation or launch.

100% of apps are automatically screened for known malware. Over 28K apps use Apple health technologies like HealthKit, CareKit and ResearchKit designed to protect patient privacy. You choose what data to share. And with whom. You choose what data to share. And with whom.

Each app is required to ask for your permission so you can choose what data to share. The first time a third‑party app wants to access your information — like your location, contacts, calendars or photos — you receive an alert. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data.

Apps can’t pull your data from other apps. Apps can’t pull your data from other apps.

System-level protections prevent an app from accessing data from other apps without your explicit permission.

Dedicated to trust and safety. Apps must adhere to our guidelines. Apps must adhere to our guidelines.

When you download an app, it should work as promised. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

Learn more about the App Store Review Guidelines

Every week, nearly 500 dedicated experts around the world review over 130K apps. In 2024, more than 1.9M app submissions were rejected for reasons that include privacy violations and fraudulent activity. Stopping inappropriate content is a top priority. More about Stopping inappropriate content is a top priority. Stopping inappropriate content is a top priority.

We strongly support all points of view being represented on the App Store. But we also take steps to reject apps with content or behaviour that we believe is over the line — especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for their children.

No surprise purchases. No surprise purchases.

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. So you won’t get bills out of the blue.

Apple moderators regularly review worldwide App Store charts for inappropriate content. In 2024,
we removed over 1.9M user reviews that were considered spam. Hardware and software. Powering amazing experiences together by design. Apps help unlock the full potential of your Apple devices. Apps help unlock the full potential of your Apple devices.

Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like super‑smooth scrolling, to seeing how a new sofa might look in your living room before you buy it.

We help app developers take advantage of our latest hardware technologies. We help app developers take advantage of our latest hardware technologies.

We give developers the tools and support to build cutting‑edge technologies into their apps straightaway — which means they’re yours to enjoy straightaway. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, you’ll be seeing even more amazing features in the years to come.

Download with confidence. Make any app yours. Instantly. Make any app yours. Instantly.

Our world‑class distribution platforms reach over 2.35 billion devices worldwide, allowing users to buy and download apps without lags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to re-download as long as your apps stay up to date.

Purchase safely and securely. Purchase safely and securely.

App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — straightaway. Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you — even if someone else knows your password. And more than 270,000 apps tap into the advanced technologies of Touch ID and Face ID built into your devices, giving you an additional layer of security.

Problem with an app? Easily report it from the App Store. More about Problem with an app? Easily report it from the App Store. Problem with an app? Easily report it from the App Store.

In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store.

Need a refund? Apple Support has your back. More about Need a refund? Apple Support has your back. Need a refund? Apple Support has your back.

Visit Apple Support online or use the Apple Support app to request a refund for App Store purchases.

More than 5B apps distributed each day. Over 200 ways to pay and 45 currencies supported. Check out what’s happening on the App Store. Visit the App Store Visit the App Store News about the App Store.

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