iPhone - Apple (UK)

iPhone - Apple (UK) AppleStoreMaciPadiPhone WatchVisionAirPodsTV & HomeEntertainmentAccessoriesSupport0+ Spread the cost of your new iPhone interest-free with the Flexible Finance Account.◊ Shop

iPhone iPhone 17 Pro iPhone Air iPhone 17 iPhone 17e New iPhone 16 Compare Accessories Shop iPhone iOS Switch to iPhone. Getting Started

Switching from Android to iPhone is simple.

Getting Started Switching from

Android
to iPhone

is simple. Transfer your data in a few easy steps. Simply download the Move to iOS app on your Android phone to securely transfer the stuff you care about most to your iPhone — contacts, messages, WhatsApp content, photos, videos, email accounts, favourite apps, call history and more.

Learn more about the Move to iOS app

Continue your conversations with friends. Messages lets you reply with a quick emoji, create Memoji and more. And you can keep your conversations going on apps such as WhatsApp and WeChat.

Everything just works. Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

Help is just a call or chat away. There are lots of ways to reach someone if you have questions. Call a Specialist, chat to someone online, go into an Apple Store or use the Apple Support app. And the Tips app will help you get the most out of your iPhone over time.

Designed to Last

iPhone holds its value longer than other smartphones.

Designed to Last iPhone holds its value longer
than other smartphones. Last phone standing. iPhone is protected by Ceramic Shield, which is tougher than any smart­phone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.1 Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee and juice.2

New now. And later. Regular iOS updates keep your iPhone feeling new for years to come. Just turn on automatic updates, and your iPhone stays current with the latest features and security.

Super-smart, super‑speedy Apple silicon. The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming and speed up AI workflows with the Neural Accelerators in the GPU.

iOS and Apple Intelligence

New look. Even more magic.

iOS and Apple Intelligence New look. Even more magic. A whole new element of delight. The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime and Messages. And personalise chats with new backgrounds.

Lock in your favourite controls. Assign a control to the Action button, or swap out your Lock Screen controls for ones you use more often.

Now that’s smart. Our latest iPhone models are built for Apple Intelligence,3 the personal intelligence system that helps you write, express yourself and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime and Phone apps.4 It uses models that run entirely on your device, so your personal conversations stay personal.

Do more with visual intelligence.5 You can search, ask questions, add to your calendar and take actions like identifying a plant or animal — letting you do more with what’s on your screen. And with ChatGPT from OpenAI integrated into Siri and Writing Tools, you get even more expertise when it might be helpful for you.

Clean Up.6 Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.

The start of a new era for Siri. With an all‑new design, richer language understanding, and expansive product knowledge about your devices, Siri is more helpful than ever. Siri can even tap into ChatGPT to bring additional answers right to you.

iPhone for all. Built‑in accessibility features help you do what you love in the ways that work best for you. VoiceOver is the built‑in screen reader that speaks what’s on your screen. And you can navigate your iPhone with gestures or with a connected keyboard or braille display.

Privacy

Your data.
Just where you want it.

Privacy Your data.
Just where you want it. Ground­breaking privacy protections. Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely. The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely. Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.

Share privately. All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way. When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.

Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras Picture your best
photos and videos. Stunning made simple. The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. And with the Center Stage front camera, you get more flexible ways to frame your selfies and so much more.7

Keep on zoomin’. The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.

Make movies like the movies. Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.7

Environment

Designed with the earth in mind.

Environment Designed with the earth in mind. More recycled content? Naturally. We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per cent recycled lithium in the battery.8

Planet-worthy packaging. All iPhone packaging is made of paper that is 100 per cent fibre based and can be easily recycled.

Apple Trade In. When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Innovation in conservation. Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements so they can be recycled and used again.

On track to carbon neutral. Our stores, offices and data centres are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.

Peace of Mind

Helpful features.
On and off the grid.

Peace of Mind Helpful features.
On and off the grid. Out of range. Not out of reach. Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services or get roadside assistance when you don’t have mobile service or Wi‑Fi.9

Everyday reassurance. With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

Explore the lineup. Compare all models iPhone 17 Pro iPhone 17 Pro Cosmic Orange Deep Blue Silver

Innova­tive design for ultimate

performance and battery life.

◊

Learn more Buy iPhone Air iPhone Air Sky Blue Light Gold Cloud White Space Black

The thinnest iPhone ever.
With the power of pro inside.

◊

Learn more Buy iPhone 17 iPhone 17 Lavender Sage Mist Blue White Black

Even more delightful.
Even more durable.

◊

Learn more Buy New iPhone 17e iPhone 17e Soft pink White Black

Feature stacked.
Value packed.

◊

Learn more View pricing iPhone 16 iPhone 16 Ultramarine Teal Pink White Black

Amazing performance.
Durable design.

◊

Learn more Buy Take a closer look. A Guided Tour of

iPhone 17 Pro,
iPhone Air

and iPhone 17 Watch the film Why Apple is the best
place to buy iPhone. Shop iPhone Spread the cost

Discover the new Flexible Finance Account.◊

Pay for your next Apple products with low rates and interest-free options.

Apple Trade In

Save on a new iPhone with a trade‑in.

Get credit towards your next iPhone when you trade in an eligible device.*

Personal Setup

Get to know your new iPhone.

Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.

Delivery and Pickup

Fast, free delivery

Or pick up available items at an Apple Store.

Apple Store App

Explore a shopping experience designed around you.

When you shop in the Apple Store app.

Why Apple is the best
place to buy iPhone. Shop iPhone Apple Trade In

Save on a new iPhone with a trade‑in.

Get credit towards your next iPhone when you trade in an eligible device.*

Ways to Buy

Financing.

Monthly payment options available.

Personal Setup

Get to know your new iPhone.

Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.

Delivery and Pickup

Fast, free delivery

Or pick up available items at an Apple Store.

Apple Store App

Explore a shopping experience designed around you.

When you shop in the Apple Store app.

Upgrade to iPhone. Discover how easy
it is to switch. Learn more Get to know iPhone. Innovation

Beautiful and durable,
by design.

Innovation Beautiful and durable, by design. Second to none. iPhone is known for its iconic design and advanced materials — like iPhone 17 Pro, which has a heat-forged aluminium unibody, and is built to deliver exceptional performance. And our thinnest iPhone ever, iPhone Air. Hardware and software are designed in tandem — like Dynamic Island, Camera Control and the Action button.

Last phone standing. iPhone is protected by Ceramic Shield, which is tougher than any smart­phone glass or glass ceramic. Our latest iPhone models have Ceramic Shield 2 on the front, with 3x better scratch resistance.1 iPhone 17 Pro and iPhone Air also have Ceramic Shield on the back for added durability. Little spill? No biggie — iPhone stands up to splashes from everyday liquids like water, coffee and juice.2

Ease of use. We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.

Cutting-Edge Cameras

Picture your best
photos and videos.

Cutting-Edge Cameras Picture your best
photos and videos. Stunning made simple. The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. And with the Center Stage front camera, you get more flexible ways to frame your selfies and so much more.7

Keep on zoomin’. The power of the iPhone camera system gives you a wide range of focal lengths with exceptional framing flexibility — from sharp close‑ups to sweeping wide shots that let you capture more of a scene without stepping back. And get up close like never before with 8x optical-quality zoom on iPhone 17 Pro — the longest zoom ever on an iPhone.

Make movies like the movies. Get pro-level videos using 4K 60 fps Dolby Vision and up to 4K 120 fps on the latest Pro models. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video with Audio Mix. Quickly access camera tools with Camera Control. And with the Center Stage front camera, use Dual Capture to record on front and rear cameras simultaneously.7

Chip and Battery Life

Fast that lasts.

Chip and Battery Life Fast that lasts. Super-smart, super-speedy Apple silicon. The A19 and A19 Pro chips are incredibly efficient, delivering remarkable battery life. They unlock helpful Apple Intelligence tools, power advanced camera features, enable AAA gaming and speed up AI workflows with the Neural Accelerators in the GPU.

Long-lasting battery life? 100%. Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like getting up to 31 hours of video playback on iPhone 17 Pro and 37 hours on iPhone 17 Pro Max.10

Made for 5G.
iPhone + 5G = a superfast experience.11 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

Power. Fully. Fast. Snap on a MagSafe Charger for faster wireless charging.12 Or plug in a USB‑C Power Adapter. And with a USB‑C port, you can charge your iPhone with the same cable as your Mac and iPad.

iOS and Apple Intelligence

New look. Even more magic.

iOS and Apple Intelligence New look. Even more magic. A whole new element of delight. The new Liquid Glass design gives you a delightful, consistent experience across your apps and devices, so everything you do feels fluid. Eliminate distractions with screening tools in Phone, FaceTime and Messages. And personalise chats with new backgrounds.

Now that’s smart. Our latest iPhone models are built for Apple Intelligence,3 the personal intelligence system that helps you write, express yourself and get things done effortlessly. Use helpful features like Live Translation in the Messages, FaceTime and Phone apps.4 It uses models that run entirely on your device, so your personal conversations stay personal.

Do more with visual intelligence.5 You can search, ask questions, add to calendar and take action like identifying a plant or animal — letting you do more with what’s on your screen.

Clean Up.6 Remove distractions in your photos with the Clean Up tool in the Photos app. Clean Up uses Apple Intelligence to identify background objects so you can remove them with a tap and perfect your shot — while staying true to the original image.

iPhone for all. Built‑in accessibility features help you do what you love in the ways that work best for you. And VoiceOver is the built‑in screen reader that speaks what’s on your screen. You can navigate your iPhone with gestures or with a connected keyboard or braille display.

Environment

Designed with the earth in mind.

Environment Designed with the earth in mind. More recycled content? Naturally. We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per cent recycled lithium in the battery.8

Planet-worthy packaging. All iPhone packaging is made of paper that is 100 per cent fibre based and can be easily recycled.

Apple Trade In. When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Innovation in conservation. Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements so they can be recycled and used again.

On track to carbon neutral. Our stores, offices and data centres are already carbon neutral. By 2030, we aim to reach net zero for our entire carbon footprint.

Privacy

Your data.
Just where you want it.

Privacy Your data.
Just where you want it. Ground­breaking privacy protections. Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely. The Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely. Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.

Share privately. All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way. When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.

Peace of Mind

Helpful features.
On and off the grid.

Peace of Mind Helpful features.
On and off the grid. Out of range. Not out of reach. Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services or get roadside assistance when you don’t have mobile service or Wi‑Fi.9

Everyday reassurance. With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

iPhone essentials. All iPhone accessories iPhone accessories Protect and personalise your iPhone with fresh accessories like colourful cases, the Crossbody Strap and more.

Shop iPhone accessories New AirTag Now with a 50% louder speaker and up to a 1.5x greater Precision Finding range,13 it’s easier than ever to keep track of what matters.

Buy Significant others iPhone and Mac

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages on your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.

iPhone and Apple Watch

Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.14 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.

iPhone and AirPods

Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.

iPhone Apple Footer ◊ Consumer finance on the Apple Store Online is brokered by Apple Retail UK Limited, which acts as a credit broker and not the lender. Apple offers finance from a restricted range of finance providers, including the Flexible Finance Account. Subject to eligibility, application and status. Full terms apply.

Flexible Finance Account is a flexible line of credit where, once opened, you can reuse your line of credit to make further purchases from Apple and choose how long you want to make your repayments for.

Flexible Finance Account is provided by Creation Consumer Finance Limited, trading as Creation. Creation is authorised and regulated by the Financial Conduct Authority (registration number 311518) with registered office: 6th floor, Wellington Buildings, 2–4 Wellington Street, Belfast, BT1 6HT. Offers available on the Flexible Finance Account can be subject to change. The currently displayed offers are only available to customers who make a qualifying purchase on the Apple Store for Consumer.

Representative Example: 14.9% APR representative. 14.9% interest rate (variable). Presumed Credit Limit of £1,200. * Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. Compared with previous-generation iPhone. iPhone 17e, iPhone 17, iPhone Air and iPhone 17 Pro are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-gb/121115. Live Translation in Messages is available in Chinese (Simplified), Chinese (Traditional), Dutch, English (UK, US), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), Turkish and Vietnamese when Apple Intelligence is enabled on a compatible iPhone, iPad or Mac, as well as on Apple Watch Series 9 and later, Apple Watch Ultra 2 and later, and Apple Watch SE 3 when paired with an Apple Intelligence–enabled iPhone. Visual intelligence is available on any Apple Intelligence–enabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-gb/121115#visual-intelligence. Clean Up is available in beta. For compatible devices and system requirements, see support.apple.com/en-gb/121429. Action mode available on iPhone 14 models and later, excluding iPhone SE, iPhone 16e and iPhone 17e. Audio Mix available on iPhone 16 models and later. Camera Control available on iPhone 16 models and later, excluding iPhone 16e and iPhone 17e. Center Stage front camera available on iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air. On a mass balance allocation. Roadside Assistance and Emergency SOS via satellite are included free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions and other factors. See support.apple.com/en-gb/HT213885 for more information. Testing conducted by Apple in July 2025 using pre‑production iPhone 17 Pro and iPhone 17 Pro Max units and software, USB‑C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351) and Apple MagSafe Chargers (1‑metre Model A3502 and 2‑metre Model A3503) with Apple 30W USB‑C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast‑charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage and environmental factors; actual results will vary. Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see apple.com/uk/iphone/cellular. Accessories sold separately. Compared with the previous-generation AirTag. Expanded Precision Finding works with AirTag (2nd generation) paired with iPhone Air or iPhone 15 or later (excluding iPhone 16e and iPhone 17e); availability varies by region. Visit support.apple.com/en-gb/109512 for more information. Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region. To use Apple Pay, you need a supported card from a participating card issuer. To check if your card is compatible with Apple Pay, contact your card issuer.

Apple Pay is not available in all markets. View Apple Pay countries and regions.

Features are subject to change. Some features, applications and services may not be available in all regions or all languages and may require specific hardware and software. For more information, see Feature Availability. Asphalt 8: Airborne+ is available on Apple Arcade. Subscription required. Terms apply.  Apple iPhone Shop and Learn Shop and Learn Store Mac iPad iPhone Watch Vision AirPods TV & Home AirTag Accessories Gift Cards Apple Wallet Apple Wallet Wallet Apple Pay Account Account Manage Your Apple Account Apple Store Account iCloud.com Entertainment Entertainment Apple One Apple TV Apple Music Apple Arcade Apple Fitness+ Apple News+ Apple Podcasts Apple Books App Store Apple Store Apple Store Find a Store Genius Bar Today at Apple Group Reservations Apple Summer Camp Apple Store App Certified Refurbished Apple Trade In Financing Order Status Shopping Help For Business For Business Apple and Business Shop for Business For Education For Education Apple and Education Shop for University For Healthcare For Healthcare Apple and Healthcare For Government For Government Apple and Government Apple Values Apple Values Accessibility Education Environment Privacy Supply Chain Innovation About Apple About Apple Newsroom Apple Leadership Career Opportunities Warranty Investors Ethics & Compliance Events European Job Creation Contact Apple More ways to shop: find an Apple Store or other retailer near you. Or call 0800 048 0408. United Kingdom Copyright © 2026 Apple Inc. All rights reserved. Privacy Policy Use of Cookies Terms of Use Sales and Refunds Legal Site Map