When you buy directly from Apple, you can get help transferring your data and making the most of your new device with our free online Personal Setup sessions.
Learn more about Personal Setup
Your new iPhone comes with so much more. Apple TV3 free months of original films and series. Footnote ①
Apple Music3 free months of all your favorite songs — all ad-free. Footnote ①
Apple Fitness+3 free months of workouts, from HIIT to Meditation. Footnote ①
Which iPhone is right for you? iPhone 17 ProInnovative design for ultimate performance and battery life.
From HK$9,399
6.9″ or 6.3″
Super Retina XDR display Footnote 2
ProMotion technology
Always-On display
Dynamic Island
Aluminum unibody Action buttonCamera Control for faster access to photo and video tools
A19 Pro chip
6-core GPU with Neural AcceleratorsHardware-accelerated ray tracing
Up to 37 hours video playback Footnote 3
18MP Center Stage front camera
Tap to zoom and rotateCenter Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Pro Fusion camera system
48MP Fusion Main | 48MP Fusion Ultra Wide | 48MP Fusion Telephoto
Super-high‑resolution photos
(24MP and 48MP)
Dolby Vision up to 4K at 120 fps
Latest-generation Photographic Styles
Optical zoom options .5x, 1x, 2x, 4x, 8xApple Intelligence Footnote 4
Emergency SOS Crash Detection Footnote 5 USB‑CSupports USB 3 for up to 20x faster transfers Footnote 6
iPhone AirThe thinnest iPhone ever. With the power of pro inside.
From HK$8,599
6.5”
Super Retina XDR display Footnote 2
ProMotion technology
Always-On display
Dynamic Island
Titanium frame Action buttonCamera Control for faster access to photo and video tools
A19 Pro chip
5-core GPU with Neural AcceleratorsHardware-accelerated ray tracing
Up to 27 hours video playback Footnote 7
18MP Center Stage front camera
Tap to zoom and rotateCenter Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Fusion camera system
48MP Fusion Main
Super-high‑resolution photos(24MP and 48MP) Next-generation portraits with Focus and Depth Control — No Macro photography
Dolby Vision up to 4K at 60 fps
Latest-generation Photographic Styles
Optical zoom options 1x, 2xApple Intelligence Footnote 4
Emergency SOS Crash Detection Footnote 5 USB‑CSupports USB 2
iPhone 17Even more delightful. Even more durable.
From HK$6,899
6.3”
Super Retina XDR display Footnote 2
ProMotion technology
Always-On display
Dynamic Island
Aluminum frame Action buttonCamera Control for faster access to photo and video tools
A19 chip
5-core GPU with Neural AcceleratorsHardware-accelerated ray tracing
Up to 30 hours video playback Footnote 7
18MP Center Stage front camera
Tap to zoom and rotateCenter Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
48MP Dual Fusion camera system
48MP Fusion Main | 48MP Fusion Ultra Wide
Super-high‑resolution photos(24MP and 48MP) Next-generation portraits with Focus and Depth Control Macro photography
Dolby Vision up to 4K at 60 fps
Latest-generation Photographic Styles
Optical zoom options .5x, 1x, 2xApple Intelligence Footnote 4
Emergency SOS Crash Detection Footnote 5 USB‑CSupports USB 2
iPhone 16eEverything you love. Including the price.
From HK$5,099
6.1″
Super Retina XDR display Footnote 2
— No ProMotion technology — No Always-On display — No Dynamic Island Aluminum frame Action button — No Camera Control for faster access to photo and video toolsA18 chip
4-core GPUHardware-accelerated ray tracing
Up to 26 hours video playback Footnote 7
12MP TrueDepth camera Tap to zoom — No Centre Stage for photos — No Ultra-stabilised video — No Dual Capture — No Centre Stage for video calls2-in-1 camera system
48MP Fusion MainSuper-high‑resolution photos
(24MP and 48MP)
Portrait mode with Depth Control
— No Macro photographyDolby Vision up to 4K at 60 fps
Photographic Styles
Optical zoom options 1x, 2xApple Intelligence Footnote 4
Emergency SOS Crash Detection Footnote 8 USB‑CSupports USB 2
Footer footnotes ① New and qualified returning subscribers only. HK$68/month after free trial. Apple TV subscription does not include third-party branded subscription services or content available for rental or purchase in the Apple TV app. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices that you or your family purchase. This offer is not available if you or your family have previously accepted an Apple TV subscription three months free or one year free offer. Offer good for three months after eligible device is activated. Plan automatically renews until cancelled. Restrictions and other terms apply. New subscribers only. HK$68/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms apply. Offer available to new subscribers who purchase an eligible device. HK$58/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchase. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. ② Trade-in service is provided by Apple’s trade-in partners. Trade-in value quotes are estimated only and actual values may be lower than the estimation. Trade-in values vary based on the condition, year, model of your trade‑in device, and the country / district that your trade-in device was originally sold. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Store Gift Card. Value of your current device may be applied toward purchase of a new Apple device. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade in requires presentation of a valid, government-issued photo ID. Offer may not be available in all stores. Online and in-store trade-in values may vary. Some stores may have additional requirements. Apple’s trade-in partners reserve the right to refuse, cancel, or limit the device (and its quantity) of any trade-in transaction for any reason. More details are available from Apple’s trade-in partners for trade in and recycling of eligible devices. Additional terms from Apple’s trade‑in partners shall apply. ※ AppleCare+ provides unlimited incidents of accidental damage from handling. Each incident is subject to a service fee. 1. Available space is less and varies due to many factors. A standard configuration uses approximately 12GB to 24GB of space, including iOS 26 with its latest features and Apple apps that can be deleted. Apple Intelligence on-device models use approximately 7GB of space and can be deleted if Apple Intelligence is turned off. Turning on Apple Intelligence will download the models again. Apple apps that can be deleted use about 4.5GB of space, and you can download them back from the App Store. Storage capacity subject to change based on software version, settings, and iPhone model. 2. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 16e), 6.12 inches (iPhone 16), 6.27 inches (iPhone 17), 6.55 inches (iPhone Air), 6.27 inches (iPhone 17 Pro), 6.69 inches (iPhone 16 Plus), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less. 3. Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/hk/batteries and apple.com/hk/iphone/battery.html for more information. 4. Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115 (Opens in a new window). 5. iPhone 17, iPhone Air, and iPhone 17 Pro can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling. 6. USB 3 cable with 10Gb/s speed required. 7. All battery claims depend on the cellular network, location, signal strength, feature configuration, usage, and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/hk/en/batteries and apple.com/hk/en/iphone/compare for more information. 8. iPhone 14 and later can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling. Apple iPhone iPhone 17 Pro Buy iPhone 17 Pro and iPhone 17 Pro Max Shop and Learn Shop and Learn + Store Mac iPad iPhone Watch Vision AirPods TV & Home AirTag Accessories Gift Cards Apple Wallet Apple Wallet + Apple Pay Account Account + Manage Your Apple Account Apple Store Account iCloud.com Entertainment Entertainment + Apple TV Apple Music Apple Podcasts Apple Books App Store Apple Store Apple Store + Find a Store Genius Bar Today at Apple Apple Camp Apple Store App Certified Refurbished Apple Trade In Order Status Shopping Help For Business For Business + Apple and Business Shop for Business For Education For Education + Apple and Education Shop for College For Healthcare For Healthcare + Apple in Healthcare Health on Apple Watch Apple Values Apple Values + Accessibility Environment Privacy Supply Chain About Apple About Apple + Newsroom Apple Leadership Career Opportunities Ethics & Compliance Events Contact Apple More ways to shop: Find an Apple Store or other retailer near you. Or call 800-908-988. Dealer in precious metals and stones Category A registration Registration No.A-B-24-03-06075 Hong Kong繁體中文 Copyright © 2026 Apple Inc. All rights reserved. Privacy Policy Terms of Use Sales Policy Site Map智能索引记录
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